Copy-ready prompt
{ "type": "Widescreen marketing proposal slides for visual concepts of co-branded campaigns", "format": "16:9 presentation project, concise business presentation design", "language": "Chinese text visible, including the English event title.", "style": "A cute and youthful brand collaboration proposal, featuring a light pink gradient background, rounded white cards, soft shadows, a bright pink title, and small decorative glitter and clouds—a sophisticated agency proposal aesthetic.", "header": { "position": "top", "left_logos": { "count": 2, "items": [ "Mixue Ice Cream logo, including the Snow King mascot and text.", "The ROCO KINGDOM logo includes a black crown icon." ], "separator": "×" }, "main_title": "{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN\"}", "large_chinese_headline": "{argument name=\"Chinese headline text\" default=\"Sweet Adventure, Cuteness Awaits!\"}", "subtitle": "Mixue Ice Cream x Rock Kingdom Dimo Collaboration Event", "right_hero": "A large Mixue Ice Cream & Tea cup, next to which is the adorable blue and white Dimo mascot, with yellow horned ears and a tail, floating on light pink rainbow stripes." }, "layout": { "main_sections_count": 3, "sections": [ { "title": "1. Project Brief", "position": "Left card", "icon": "Pink clipboard outline", "content_blocks_count": 3, "content_blocks": [ { "label": "Project Background:", "body": "Mixue Ice Cream has collaborated with the popular character 'Dimo' from the game Rock Kingdom to create limited-edition products, merchandise, and an immersive visual experience under the theme of 'Sweet Adventure,' aiming to strengthen the brand's youthful image and stimulate consumer enthusiasm and social media buzz." }, { "label": "Project Time:", "body": "July 2024 (New products and co-branded merchandise launched simultaneously)" }, { "label": "Highlights of the collaboration:", "bullets_count": 4, "bullets": [ "Dimo IP Licensing and Exclusive Image Customization", "Collaboration drinks and limited-edition packaging, and blind boxes of related merchandise", "Offline store visual refresh & outdoor large screen", "Omnichannel content distribution and user interaction" ] } ], "bottom_thumbnails": { "count": 4, "items": [ "Street store poster mockups", "Pink event standee with Dimo and drinks", "Outdoor digital advertising screen prototype", "Desktop collectible merchandise and beverage display" ] } }, { "title": "2. Core Idea", "position": "Central Card", "icon": "Pink light bulb outline", "intro_headline": "Embark on a wonderful journey with Dimo, centered around a \"sweet adventure\"!", "intro_body": "We've positioned Dimo as a 'sweet adventure companion,' accompanying users as they explore the delicious world of MIXUE, conveying joy, energy, and a sense of companionship.", "creative_cards_count": 4, "creative_cards": [ { "label": "Key character: Dimo makes his debut", "description": "Adorable partners, let's set off with energy!", "icon_or_image": "Dimo mascot running" }, { "label": "Core Experience: A Sweet Adventure", "description": "New collaborative products × Adventure-themed visuals", "icon_or_image": "Mixue Ice Cream Drink Cup" }, { "label": "Core Interaction: Let's Set Off Together", "description": "Multi-touchpoint interaction to stimulate UGC and sharing", "icon_or_image": "Pink chat bubbles with hearts" }, { "label": "Core benefits: Limited collection", "description": "Collaborative merchandise and limited-edition packaging enhance collectability.", "icon_or_image": "Pink gift box" } ] }, { "title": "3. Objectives and Outcome Indicators", "position": "Right side card", "icon": "Pink target outline", "goals_block": { "label": "Core objective:", "bullets_count": 4, "bullets": [ "Enhance the brand's youthful image and user favorability", "Drive new product sales growth", "Expand brand awareness and social influence", "Accumulate user assets and promote repeat purchases and membership growth." ] }, "kpi_tiles": { "title": "Key Performance Indicators (KPIs):", "count": 4, "items": [ { "label": "Sales Target", "value": "+20%", "subtext": "Sales of co-branded new products vs. sales before the event", "icon": "Pink drink cup" }, { "label": "Exposure target", "value": "100 million+", "subtext": "Total exposure across all channels", "icon": "Pink eyes" }, { "label": "Interactive goals", "value": "5 million+", "subtext": "Total interaction volume (likes/comments/shares, etc.)", "icon": "Pink chat emoticons" }, { "label": "Membership growth target", "value": "300,000+", "subtext": "New members", "icon": "Pink user silhouette" } ] }, "footnote": "The data targets are preliminary estimates, and the final figures will be based on actual performance. Channel coverage includes: physical stores, online stores, social media, OOH (Online Employees' Organization), KOLs (Key Opinion Leaders), and private domains." } ] }, "visual_requirements": { "canvas": "{argument name=\"canvas size\" default=\"1152×768\"}", "palette": "{argument name=\"color palette\" default=\"Soft pale pink, white, bright pink accents, sky blue mascot details, and small yellow highlights.\"}", "typography": "Bold, rounded, sans-serif Chinese font for headings, clear and easy-to-read body text, conforming to the hierarchical structure of a professional brand proposal.", "composition": "Three equally wide, rounded white panels are arranged horizontally below the main title, with ample white space, uniform pink icons, a precise grid layout, and a high-resolution, exquisite mockup." } }
Prompt breakdown
{ "type": "Widescreen marketing proposal slides for visual concepts of co-branded campaigns", "format": "16:9 presentation project, concise business presentation design", "language": "Chinese text visible, including the English event title.", "style": "A cute and youthful brand collaboration proposal, featuring a light pink gradient background, rounded white cards, soft shadows, a bright pink title, and small decorative glitter and clouds—a sophisticated agency proposal aesthetic.", "header": { "position": "top", "left_logos": { "count": 2, "items": [ "Mixue Ice Cream logo, including the Snow King mascot and text.", "The ROCO KINGDOM logo includes a black crown icon." ], "separator": "×" }, "main_title": "{argument name=\"campaign title\" default=\"MIXUE × DI MO CAMPAIGN\"}", "large_chinese_headline": "{argument name=\"Chinese headline text\" default=\"Sweet Adventure, Cuteness Awaits!\"}", "subtitle": "Mixue Ice Cream x Rock Kingdom Dimo Collaboration Event", "right_hero": "A large Mixue Ice Cream & Tea cup, next to which is the adorable blue and white Dimo mascot, with yellow horned ears and a tail, floating on light pink rainbow stripes." }, "layout": { "main_sections_count": 3, "sections": [ { "title": "1.
Project Brief", "position": "Left card", "icon": "Pink clipboard outline", "content_blocks_count": 3, "content_blocks": [ { "label": "Project Background:", "body": "Mixue Ice Cream has collaborated with the popular character 'Dimo' from the game Rock Kingdom to create limited-edition products, merchandise, and an immersive visual experience under the theme of 'Sweet Adventure,' aiming to strengthen the brand's youthful image and stimulate consumer enthusiasm and social media buzz." }, { "label": "Project Time:", "body": "July 2024 (New products and co-branded merchandise launched simultaneously)" }, { "label": "Highlights of the collaboration:", "bullets_count": 4, "bullets": [ "Dimo IP Licensing and Exclusive Image Customization", "Collaboration drinks and limited-edition packaging, and blind boxes of related merchandise", "Offline store visual refresh & outdoor large screen", "Omnichannel content distribution and user interaction" ] } ], "bottom_thumbnails": { "count": 4, "items": [ "Street store poster mockups", "Pink event standee with Dimo and drinks", "Outdoor digital advertising screen prototype", "Desktop collectible merchandise and beverage display" ] } }, { "title": "2.
Core Idea", "position": "Central Card", "icon": "Pink light bulb outline", "intro_headline": "Embark on a wonderful journey with Dimo, centered around a \"sweet adventure\"!", "intro_body": "We've positioned Dimo as a 'sweet adventure companion,' accompanying users as they explore the delicious world of MIXUE, conveying joy, energy, and a sense of companionship.", "creative_cards_count": 4, "creative_cards": [ { "label": "Key character: Dimo makes his debut", "description": "Adorable partners, let's set off with energy!", "icon_or_image": "Dimo mascot running" }, { "label": "Core Experience: A Sweet Adventure", "description": "New collaborative products × Adventure-themed visuals", "icon_or_image": "Mixue Ice Cream Drink Cup" }, { "label": "Core Interaction: Let's Set Off Together", "description": "Multi-touchpoint interaction to stimulate UGC and sharing", "icon_or_image": "Pink chat bubbles with hearts" }, { "label": "Core benefits: Limited collection", "description": "Collaborative merchandise and limited-edition packaging enhance collectability.", "icon_or_image": "Pink gift box" } ] }, { "title": "3.
Objectives and Outcome Indicators", "position": "Right side card", "icon": "Pink target outline", "goals_block": { "label": "Core objective:", "bullets_count": 4, "bullets": [ "Enhance the brand's youthful image and user favorability", "Drive new product sales growth", "Expand brand awareness and social influence", "Accumulate user assets and promote repeat purchases and membership growth." ] }, "kpi_tiles": { "title": "Key Performance Indicators (KPIs):", "count": 4, "items": [ { "label": "Sales Target", "value": "+20%", "subtext": "Sales of co-branded new products vs.









