Product Marketing
{
"type": "Luxury shampoo advertising poster",
"aspect_ratio": "4:5 vertical version",
"style": "High-end beauty editorial style, dramatic black studio lighting, glossy commercial product photography, sophisticated salon aesthetics, sharp contrast, reflective highlights, and black and gold color scheme.",
"brand": "{argument name=\"brand name\" default=\"TRESemmé\"}",
"product": {
"category": "Shampoo bottle",
"line": "{argument name=\"product line\" default=\"KERATIN SMOOTH\"}",
"bottle": "A high-gloss black cylindrical shampoo bottle with a black cap and a gold-white label is placed on a black reflective surface in the lower right foreground.",
"label_text": [
"TRESemmé",
"USED BY PROFESSIONALS",
"KERATIN SMOOTH",
"SALON SMOOTH SHAMPOO",
"WITH KERATIN & ARGAN OIL",
"UP TO 72H FRIZZ CONTROL",
"PROFESSIONAL QUALITY",
"185 ml"
]
},
"main_subject": {
"description": "A fashion model wearing a custom-made black suit jacket, her upper body visible, faces forward with her head slightly tilted. Her face is obscured by a square mask of skin color, and her long, glossy hair dramatically traverses the entire frame from right to left.",
"hair_color": "{argument name=\"hair color\" default=\"jet black\"}",
"hair_texture": "Silky straight hair with a mirror-like salon shine, flowing in thick, ribbon-like waves, capturing bright white highlights."
},
"layout": {
"headline": {
"position": "Top left and middle left",
"text": "{argument name=\"headline text\" default=\"PRO CONTROL.\"}",
"typography": "Oversized, compact, high-end serif font, white, with \"PRO\" on top and \"CONTROL\" on the bottom, occupying nearly half the height of the poster."
},
"brand_line": {
"position": "Below the title on the left",
"text": [
"TRESemmé",
"KERATIN SMOOTH"
],
"style": "White brand name paired with gold product series name"
},
"background_word_columns": {
"count": 2,
"positions": [
"The rightmost position behind the model",
"Bottom left corner of the back of the hair"
],
"repeated_words": [
"SMOOTH",
"CONTROL",
"SALON",
"SHINE",
"KERATIN",
"PROFESSIONAL"
],
"style": "Oversized, deep charcoal gray uppercase compact font, low contrast, used as a texture."
},
"benefit_bar": {
"position": "Bottom left, above the call to action",
"count": 4,
"items": [
{
"label": "72H FRIZZ CONTROL",
"icon": "Shield with a checkmark"
},
{
"label": "KERATIN SMOOTH",
"icon": "water droplets"
},
{
"label": "SALON SHINE",
"icon": "flash"
},
{
"label": "HEAT PROTECTION",
"icon": "thermometer"
}
],
"style": "Slender, rounded black rectangle frame with gold dividing lines and white line icons."
},
"call_to_action": {
"position": "bottom left corner",
"headline": "Explore a professional, smooth experience",
"button_text": "{argument name=\"button text\" default=\"SHOP NOW\"}",
"button_style": "White rectangular button with black text and a right arrow.",
"availability_text": "Available online and in physical stores, comes with a small shopping cart icon."
},
"footer": {
"position": "Centered at the bottom",
"text": [
"www.tresemme.com",
"PROFESSIONAL HAIRCARE - SALON QUALITY"
],
"style": "Small-spaced white font"
}
},
"lighting": "A single, powerful spotlight in the upper left corner creates a diagonal beam, giving the hair a glossy highlight along the edges, while a subtle warm golden reflection surrounds the product against a deep black background.",
"composition": "The model and her flowing hair occupy the center, the title is anchored on the left, the product bottle protrudes in the lower right corner, and golden, hair-like beams of light surround the bottom of the bottle.",
"rendering_instructions": "It was designed to look like an advertisement for a globally renowned shampoo brand, with clear and legible layout, authentic product labels, high-quality retouching, and no clutter, extra bottle details, or extra people."
}Product Marketing