Copy-ready prompt
for{argument name="product name" default="Malta Guinness"} Create a high-end concept FMCG beverage advertisement, employing a luxurious studio product photography style with a monochromatic gold-orange background. A chilled aluminum can is placed vertically in the center of the image, occupying most of the 4:5 vertical composition. The can is covered with realistic condensation droplets and glossy highlights. The upper half of the can is gold, while the lower half is a deep dark red. Above the large "Malta" lettering is a black harp emblem, and "GUINNESS" is below the lettering. In the middle of the can, the printed label is treated with a physically torn appearance, like curled paper, with rough, fibrous edges and two curled petals extending to the left. At the horizontal tear, a dramatic, luminous scene is presented: a silhouette of a single athlete speeding through the dust in the morning light, symbolizing inner strength. Subtle sunlight is added to the can surface behind the logo. The lower label includes three short benefit words: "VITALITY · GOODNESS · ENERGY," and the smaller print "NON ALCOHOLIC MALT DRINK." Above the can is the minimalist campaign tagline "nourishment that strengthens," with "strengthens" in bold, a darker color, and heavier lettering. Below the can is the tagline "real strength starts within," with "within" in bold. The campaign utilizes Cannes Lions International Festival of Creativity award-winning art direction: clean white space, a focused product image, warm, cinematic lighting, high-end retouching, and realistic paper-tearing texture. The torn scene is devoid of people, unnecessary can elements, clutter, or watermarks.
Prompt breakdown
for{argument name="product name" default="Malta Guinness"} Create a high-end concept FMCG beverage advertisement, employing a luxurious studio product photography style with a monochromatic gold-orange background.
A chilled aluminum can is placed vertically in the center of the image, occupying most of the 4:5 vertical composition.
The can is covered with realistic condensation droplets and glossy highlights.
The upper half of the can is gold, while the lower half is a deep dark red.









