Copy-ready prompt
{ "type": "Vertical shampoo advertisement poster", "brand": "{argument name=\"brand name\" default=\"head & shoulders\"}", "product": { "name": "{argument name=\"product name\" default=\"Cool Menthol\"}", "bottle": "In the bottom right corner is a large white anti-dandruff shampoo bottle with a glossy cobalt blue flip-top. The bottle is printed with a blue brand logo, mint leaves, and ice cube patterns. Water droplets are on the plastic bottle, which is placed on a wet, reflective blue surface. Crushed ice and mint leaves surround the bottom." }, "campaign": { "headline": "{argument name=\"headline text\" default=\"STAY COOL.\"}", "subheadline": "{argument name=\"subheadline text\" default=\"24H MENTHOL FRESHNESS\"}", "call_to_action": "{argument name=\"call to action\" default=\"TRY NOW\"}" }, "scene": { "subject": "A young, athletic man wearing a white sweatshirt (with blue shoulder embellishments), his neck and hair wet, head tilted slightly upwards; a matte gray-brown and blue square blurry mask in the center of his face.", "environment": "An explosive, icy blue studio backdrop, accompanied by splashing water, ice flakes, luminous electric blue lines, mist, condensation, and high-contrast, cool, minty energy.", "mood": "Fresh, powerful, sporty, high-end, cooling, scalp care advertising", "color_palette": "Deep Navy Blue, Electric Blue, Ice Cyan, Bright White, Silver Highlight" }, "layout": { "format": "2:3 Vertical Commercial Social Media Ads", "logo": "Top right corner: Head & Shoulders vortex logo and white brand lettering", "main_headline": "Left half: Huge, compressed, bold, white textured capital letters, with \"STAY\" above and \"COOL.\" below, partially obscured by water mist.", "background_repeated_words": { "count": 2, "positions": [ "Behind the model on the right", "Behind the icon in the lower left corner" ], "text": "COOL FRESH ACTIVE CLEAN MENTHOL CONTROL", "style": "Dark blue stacked uppercase block text, low contrast" }, "product_position": "The lower right foreground overlaps with the model's torso.", "offer_badge": "Above the CTA, the tiny NEW label preceding HEAD & SHOULDERS COOL MENTHOL.", "cta_button": "Bottom left corner: A white rectangular \"TRY NOW\" button with dark blue text and a right-pointing arrow.", "availability_line": "Below the CTA on the left: a small shopping cart icon and the text \"Available Online & In Stores\"", "website_footer": "Bottom center: www.headandshoulders.com and ADVANCED SCALP CARE • 2026 EDITION" }, "benefit_icon_row": { "position": "The bottom third, above the discount label", "count": 4, "style": "A deep, semi-transparent blue rounded rectangle contains four columns of thin white line icons.", "items": [ { "label": "dandruff", "icon": "Shield with checkmark" }, { "label": "Cool mint", "icon": "snowflake" }, { "label": "24-hour freshness", "icon": "24-hour loop arrow" }, { "label": "Scalp protection", "icon": "Shield with scalp/diamond symbol" } ] }, "typography": "The title uses a bold, compressed, sporty sans-serif font, while product and footer text uses a clean, modern sans-serif font. All promotional text is in uppercase.", "lighting": "Dramatic contour lighting on wet hair and shoulders, bright blue backlight bursts, glossy reflections, and shimmering highlights.", "rendering": "Photorealistic composite advertising photography, ultra-clear product packaging close-ups, dynamic frozen water effects, high saturation, professional FMCG marketing design." }
Prompt breakdown
{ "type": "Vertical shampoo advertisement poster", "brand": "{argument name=\"brand name\" default=\"head & shoulders\"}", "product": { "name": "{argument name=\"product name\" default=\"Cool Menthol\"}", "bottle": "In the bottom right corner is a large white anti-dandruff shampoo bottle with a glossy cobalt blue flip-top.
The bottle is printed with a blue brand logo, mint leaves, and ice cube patterns.
Water droplets are on the plastic bottle, which is placed on a wet, reflective blue surface.
Crushed ice and mint leaves surround the bottom." }, "campaign": { "headline": "{argument name=\"headline text\" default=\"STAY COOL.\"}", "subheadline": "{argument name=\"subheadline text\" default=\"24H MENTHOL FRESHNESS\"}", "call_to_action": "{argument name=\"call to action\" default=\"TRY NOW\"}" }, "scene": { "subject": "A young, athletic man wearing a white sweatshirt (with blue shoulder embellishments), his neck and hair wet, head tilted slightly upwards; a matte gray-brown and blue square blurry mask in the center of his face.", "environment": "An explosive, icy blue studio backdrop, accompanied by splashing water, ice flakes, luminous electric blue lines, mist, condensation, and high-contrast, cool, minty energy.", "mood": "Fresh, powerful, sporty, high-end, cooling, scalp care advertising", "color_palette": "Deep Navy Blue, Electric Blue, Ice Cyan, Bright White, Silver Highlight" }, "layout": { "format": "2:3 Vertical Commercial Social Media Ads", "logo": "Top right corner: Head & Shoulders vortex logo and white brand lettering", "main_headline": "Left half: Huge, compressed, bold, white textured capital letters, with \"STAY\" above and \"COOL.\" below, partially obscured by water mist.", "background_repeated_words": { "count": 2, "positions": [ "Behind the model on the right", "Behind the icon in the lower left corner" ], "text": "COOL FRESH ACTIVE CLEAN MENTHOL CONTROL", "style": "Dark blue stacked uppercase block text, low contrast" }, "product_position": "The lower right foreground overlaps with the model's torso.", "offer_badge": "Above the CTA, the tiny NEW label preceding HEAD & SHOULDERS COOL MENTHOL.", "cta_button": "Bottom left corner: A white rectangular \"TRY NOW\" button with dark blue text and a right-pointing arrow.", "availability_line": "Below the CTA on the left: a small shopping cart icon and the text \"Available Online & In Stores\"", "website_footer": "Bottom center: www.headandshoulders.com and ADVANCED SCALP CARE • 2026 EDITION" }, "benefit_icon_row": { "position": "The bottom third, above the discount label", "count": 4, "style": "A deep, semi-transparent blue rounded rectangle contains four columns of thin white line icons.", "items": [ { "label": "dandruff", "icon": "Shield with checkmark" }, { "label": "Cool mint", "icon": "snowflake" }, { "label": "24-hour freshness", "icon": "24-hour loop arrow" }, { "label": "Scalp protection", "icon": "Shield with scalp/diamond symbol" } ] }, "typography": "The title uses a bold, compressed, sporty sans-serif font, while product and footer text uses a clean, modern sans-serif font.











