Triptyque rouge - Affiche « Construire l'avenir »

{
  "type": "triptych advertising poster",
  "style": "bold modern toy-brand campaign, high-contrast studio photography mixed with graphic editorial design",
  "format": "three equal vertical panels side by side",
  "color_palette": {
    "dominant_background": "vivid saturated red",
    "accent": "bright yellow",
    "secondary": "orange-red, black, white, gray"
  },
  "subject": {
    "theme": "creative building and imagination",
    "brand_style": "construction toy aesthetic",
    "headline": "{argument name=\"headline text\" default=\"BUILD THE FUTURE\"}",
    "tagline": "{argument name=\"tagline\" default=\"Play. Build. Repeat.\"}"
  },
  "layout": {
    "sections": [
      {
        "title": "left portrait panel",
        "position": "left third",
        "count": 1,
        "labels": [
          "child portrait"
        ]
      },
      {
        "title": "center build panel",
        "position": "middle third",
        "count": 1,
        "labels": [
          "hand placing brick on toy building"
        ]
      },
      {
        "title": "right typography panel",
        "position": "right third",
        "count": 1,
        "labels": [
          "headline and brand graphics"
        ]
      }
    ],
    "panel_dividers": "thin dark vertical separations between all 3 panels"
  },
  "left_panel": {
    "subject": "close-cropped portrait of a child from chest up",
    "counted_elements": {
      "people": 1,
      "garments": 2,
      "visible_facial_features": 2
    },
    "appearance": {
      "age": "young child",
      "hair": "short dark brown hair",
      "clothing": [
        "red crew-neck shirt",
        "red zip-front jacket with silver zipper teeth"
      ],
      "visible_features": [
        "left ear visible",
        "neck and lower face visible"
      ]
    },
    "framing": "top of head slightly cropped, centered in panel",
    "background": "solid vivid red seamless studio backdrop"
  },
  "center_panel": {
    "subject": "toy architecture scene being assembled",
    "counted_elements": {
      "hands": 1,
      "main_building": 1,
      "mini_figures": 6,
      "trees": 1,
      "vehicles": 1,
      "loose_bricks_being_placed": 1
    },
    "action": "a human hand enters from the upper left and places a single red brick on the roof",
    "building": {
      "style": "block-built modern multi-level house or civic building",
      "colors": [
        "red",
        "yellow",
        "gray",
        "transparent dark window panels"
      ],
      "features": [
        "arched left-side structure",
        "flat roof levels",
        "multiple balconies or terraces",
        "large windows",
        "gray baseplate",
        "front steps"
      ]
    },
    "surroundings": {
      "mini_figures": "6 small construction-worker-like toy figures in yellow and red distributed around the structure",
      "trees": "1 small green conifer-like tree near front left",
      "vehicle": "1 small black and red wheeled vehicle at the lower left edge"
    },
    "background": "solid vivid red seamless studio backdrop",
    "surface": "red tabletop continuous with backdrop"
  },
  "right_panel": {
    "subject": "graphic poster typography",
    "counted_elements": {
      "headline_words": 3,
      "small_repeated_word_instances": 9,
      "decorative_blocks_top_right": 3,
      "small_horizontal_bar_groups_top": 2,
      "tagline_lines": 3,
      "logo_boxes": 1,
      "decorative_hatched_boxes": 1,
      "decorative_dot_grids": 1
    },
    "typography": {
      "main_text": "{argument name=\"headline text\" default=\"BUILD THE FUTURE\"}",
      "arrangement": "three stacked lines, one word per line, very large condensed bold sans-serif in yellow occupying most of panel height",
      "tagline": "{argument name=\"tagline\" default=\"Play. Build. Repeat.\"}",
      "tagline_position": "lower left of right panel in small yellow text on 3 lines",
      "repeated_side_text": "the word BUILD repeated vertically 9 times in small yellow text along the mid-right side"
    },
    "graphics": {
      "top_details": [
        "1 short yellow dash near upper left",
        "1 long thin yellow striped bar near top center"
      ],
      "top_right": [
        "cluster of 3 small square blocks in yellow and orange"
      ],
      "bottom_details": [
        "1 yellow hatched rectangle near lower center-left",
        "1 small yellow dot grid near bottom center"
      ],
      "logo": "{argument name=\"brand name\" default=\"LEGO\"} logo inside a thin black outlined square at lower right"
    },
    "background": "solid vivid red"
  },
  "lighting": "clean commercial studio lighting, crisp and saturated, minimal shadow, polished ad-campaign finish",
  "composition": "striking triptych composition with photographic portrait on left, product build action in center, and oversized typographic slogan panel on right"
}